Small Business Consulting

Business Modeling

https://en.wikipedia.org/wiki/Business_model

https://en.wikipedia.org/wiki/Cash_flow

https://en.wikipedia.org/wiki/Risk

ROI

https://en.wikipedia.org/wiki/Return_on_investment

How do we justify this expense in terms of Return on Investment?

How do we quantify organic / word-of-mouth marketing?

In terms of sales, what’s a reasonable performance goal?

In terms of market share, what’s a reasonable performance goal?

Are there benchmarks for how / what competitors are doing in this space?

What are our desired outcomes from this experiment?

What do we want to happen when our message reaches people?

See: Information Systems > ROI

Business Plans

https://en.wikipedia.org/wiki/Business_plan

“How to make your business plan stand out?”

Marketing

https://en.wikipedia.org/wiki/Marketing

https://en.wikipedia.org/wiki/Marketing_plan

https://en.wikipedia.org/wiki/Online_marketing

Brand

https://en.wikipedia.org/wiki/Brand

Concept

  • Audience
    • Who are you trying to reach?
  • Actions
    • What do you want them to do?
  • Emotions
    • How do you want them to feel?

Graphic Design

https://en.wikipedia.org/wiki/Graphic_design

See: Art & Design > Graphic Design

Favicon

https://en.wikipedia.org/wiki/Favicon

  • SVG -> ICO, PNG
  • [ ] PNG: 16x16, 32x32, 64x64, 128x128, 256x256, 512x512
  • [ ] Apple Touch: 57x57, 72x72, 114x114, 144x144
  • Transparent backgrounds work well
Social Media Images

Facebook

  • Profile: 160x160
  • Profile: 50x50
  • Cover: 1702x630 (resized to 851x315)

Twitter

  • Profile: 500x500 (max.)
  • Profile: 73x73
  • Profile: 48x48
  • Profile: 24x24
  • Header: 1252x626 (min. visible: 520x260)

LinkedIn

  • Cover: 646x220
  • Standard Logo: 100x60
  • Square Logo: 50x50
  • Careers Cover: 974x238
  • Product Image: 100x80
  • Profile: 450x450
  • Profile: 200x200
  • Profile: 65x65

YouTube

  • Channel Icon: 800x800
  • Channel Icon: 90x90
  • Channel Art (TV): 2120x1192
  • Channel Art (desktop): 1060x175
  • Channel Art (tablet): 768x175
  • Channel Art (mobile): 640x175

Google+

  • Profile: 250x250
  • Cover: 2120x1192

Pinterest

  • Profile: 600x600
  • Profile: 165x165

Sources:

Photography Checklist
  • [ ] Photography Guidelines
    • [ ] Lighting: Event Time of day, sources, colors, shine
    • [ ] Perspective: Closeups, Angles
    • [ ] Balance: exposure, color balance, contrast, brightness, gamma filters
    • [ ] Location: Building, Storefront, Hallway
    • [ ] People: Stock photos, smiles, grimaces (“what’s (s)he saying?”)
    • [ ] Things: Products, Services, Outcomes
  • [ ] Source Rights
  • [ ] Offsite Backups (CD/DVD, USB Drive)
  • [ ] Photo Gallery; Hosting
    • [ ] Thumbnails
    • [ ] Next/Previous
    • [ ] Multitouch Zoom (“pinch to zoom”)
    • [ ] Album Browser
    • [ ] Carousel API
Layout Graphics

See: Web Development > Web Design > Web Layout

  • [ ] Acquire Web Content from Photographer, Logo Designer, Web Developer/Maintainer
    • SVG vector images are often more rescalable and reusable
    • Which font is the / best matches the wordmark?
  • Legacy websites tend to have embedded image layouts (because style)

Social Media

https://en.wikipedia.org/wiki/Social_media

https://en.wikipedia.org/wiki/Social_technology

https://en.wikipedia.org/wiki/Social_networking_service

https://en.wikipedia.org/wiki/List_of_social_networking_websites

“I want to favorite/like/share/upvote this but it’s not I can’t just copy the URL I want to click”

Twitter

Wikipedia: https://en.wikipedia.org/wiki/Twitter
Homepage: https://twitter.com
Homepage: https://twttr.com
Source: https://github.com/twitter
Twitter: https://twitter.com/twitter
Twitter: https://twitter.com/gov
Twitter: https://twitter.com/TwitterIR
Twitter: https://twitter.com/TwitterSmallBiz
Twitter: https://twitter.com/support
Twitter: https://twitter.com/TwitterDev
Twitter: https://twitter.com/TwitterEng
Twitter: https://twitter.com/TwitterAPI
Twitter: https://twitter.com/TwitterOSS
Twitter: https://twitter.com/TwitterData
Twitter: https://twitter.com/design
Twitter: https://twitter.com/TwitterMedia
Twitter: https://twitter.com/TwitterStage
Twitter: https://twitter.com/TwitterMusic
Twitter: https://twitter.com/TwitterMovies
Twitter: https://twitter.com/TwitterSports
Twitter: https://twitter.com/TwitterFood
Twitter: https://twitter.com/TwitterBooks
Twitter: https://twitter.com/Nonprofits
Twitter: https://twitter.com/TwitterAds
Twitter: https://twitter.com/TwitterForNews
Twitter: https://twitter.com/TwitterMoments
Docs: https://support.twitter.com/
Docs: https://dev.twitter.com/
Docs: https://dev.twitter.com/cards/overview

  • [ ] Are you tweetable?

    [ ] Can I (send you a) tweet you sometime?

    [ ] What’s your Twitter [(optional) username / handle / URL]?

  • When you add @username (with the @ at symbol, the username is then linked and added to a notification list.

    Tweets that start with @username show in the “Tweets & replies” Twitter User Profile view.

    Tweets that start with .@username show in the “Tweets” Twitter User Profile view; may be linked replies; and still do send a notification to @username and any other @-addressed Tweeters.

  • When you add #example (with the # hashtag symbol) before a word – like in IRC clients and old BBS systems – the hashtag becomes a link to a current search for other tweets containing that hashtag and/or similar terms (after the 140 character limit).

    (e.g. regex #\w+), except for Unicode; and Right-To-Left languages.

    https://github.com/twitter/twitter-text-js

  • [ ] #webdev: * HTML templates: Add Twitter cards RDFa attributes and vocabulary markup

  • [ ] Support: Can we enqueue these for followup?

Zapier

Homepage: https://zapier.com/
Source: https://github.com/zapier
Twitter: https://twitter.com/zapier
Twitter: https://twitter.com/zapierstatus
Docs: https://zapier.com/zapbook/
Docs: https://zapier.com/zapbook/use-cases/
Docs: https://zapier.com/status/
Docs: https://zapier.com/help/
Docs: https://zapier.com/developer/
Docs: https://zapier.com/developer/documentation/v2/
Docs: https://zapier.com/developer/documentation/v2/scripting/
Docs: https://zapier.com/developer/documentation/v2/reference/
Docs: https://zapier.com/engineering/
Docs: https://zapier.com/learn/the-ultimate-guide-to-remote-working/

Zapier (z’API-er, ~”happier”) is a software-development-free SaaS web service for integrating 600+ great web APIS through Zaps: triggers (when this) and actions (do this).

  • Users can find and select Zaps from the Zapbook (App Directory).
  • Users can CRUD (create, read, update (edit), delete) Zaps.
  • Zaps run in worker instances with free and paid time and memory limits.
  • Users can review Zap logs and data.

See also:

OpenGraph

Wikipedia: https://en.wikipedia.org/wiki/Facebook_Platform#Open_Graph_protocol
Homepage: http://ogp.me/

OpenGraph is an RDFa standard for structured data.

  • When you share a link, Facebook reads the OpenGraph RDFa tags from the linked HTML for e.g. name, description, image.

See:

Location Based Services

https://en.wikipedia.org/wiki/Location-based_service

Restaurant

Voice Searches to Test

See: Web Development Checklist